Superior Events Group, a Toronto-based Event Rentals Company, was hit hard by the pandemic and did a number of very unique things to shift their business to operate in a Covid-impacted world. One of the uniquely brilliant ideas founder Evan Aranoff had was to turn their massive show space into a Private Playground available for hourly rentals. Addrenaline was tasked with coming up with a name for the venture, designing a brand and logo, building out a website in a hurry, and showcasing the space through videography and photography. The work speaks for itself.