The Violet Heart Project

Giving Back.

Addrenaline was thrilled to work on the Violet Heart Project, a not-for-profit that provides a fee-based service for the pick-up, repurposing, and delivery of event flowers. Event hosts (e.g. Event Organizers, Brides/Grooms, Corporate Planners) pay for VHP's services, and the recipients receive the flower arrangements free of charge.

All re-purposed florals are donated to hospitals, hospices, and long-term care facilities. People who are ill, veterans, senior citizens and those with disabilities encompass our VHP recipients.
Client

The Violet Heart Project

Area

Video Production & Scripting

Date

March 2017

About the Violet Heart Project

The Violet Heart Project provides a fee-based service for the pick up, repurposing, and delivery of event flowers. Event hosts {e.g. Event Organizers, Brides/Grooms, Corporate Planners, etc} pay for VHP's services, and the recipients receive the flower arrangements free of charge.

Overview

This project was a fantastic idea but needed a way to introduce the brand, the project in general and let people know how it worked.

The Requirements

The video was designed both as an introduction and a way to let people know they should care about this and encourage businesses to be a part of it.

The Solution

Addrenaline scripted and produced a video and helped them establish their identity and core messaging.

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  • Phone:
    416-255-4000
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