Bright Buy

The Microsite.

During a new website build for Geat Canadian Realty, we created and launched a microsite for their 'Bright Buy' program.

This included a video and social media campaign to explain this program to prospective property buyers. It was built to look like it was 'in the same family' as their main website but to also function as a standalone piece.
Client

Great Canadian Realty

Area

Web design & Video

Date

March 2017

About Bright Buy

This program was created to assist home buyers with purchasing property including the paperwork and negotiating a price - but to also reward them for work they had done themselves (e.g. searching for properties) with monetary incentives.

Overview

The site and social media campaign needed to introduce this idea, both as its own brand and as a part of Great Canadian Realty. It also needed to describe the real estate features without getting too technical (boring) and drive people to teh site to make contact and get the conversation started.

The Requirements

The new site needed to be fully responsive (mobile-friendly) and allow for visitors to easily get the idea behind this program, while reassuring them this was part of an established team of brokers (not some fly by night operation).

The Solution

The Joomla 3 website was built in a way to maximize a clean, simple look and to be easily edited by non-technical staff.

The social media campaign made use of a video spot we created and targeted specific locations using posts from their facebook business page.

Click here to check out the video.

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